Creating An Expedited Black & White Logo Design

When Andrea texted me at 6pm last Wednesday asking if I could create a professional logo for her new pop-up shop, The Local Bevy, I was in the middle of cooking dinner and trying to pay a utility bill online that wasn't going through. She had a lot of ideas for what she wanted, which is good--because it gives me clear boundaries to create within that I know my client already likes. Speaking of boundaries... since I no longer live alone and just work all the time (my partner Kimber is trying to patiently remind me to slow down and make time to relax sometimes too--what a concept!), I have been working to get better at putting boundaries like work hours and more realistic timelines for turnaround so I don't get burnt out so much. It is very much a work in progress for me and something I struggle with--I just want to say yes to every opportunity because I'm so grateful for each one that comes along and I want to get it done as good and fast as possible for my clients! Ho, boy--we got an overachiever on our hands here. Hi. It me. I aim to please. To a fault sometimes. BUT I'M WORKING ON IT. THANK YOU.

So, in this spirit, I told Andrea that I would touch base with her the next day when I had a little more time to devote to understanding what she was looking for. The next day, we picked up where she left off the night before. She sent me some mock-ups she had drawn and created on one of those "instant logo" creation sites. She told me what she liked and didn't like  and I went to work creating several options for her to choose from.

I always like to include a few designs that are a little outside of the specifics a client gives me, if I think it will look good, just to give them something else they may not have considered otherwise. In this case, options 1 and 2 were pretty different from what she was looking for, but I liked them enough to include them and give her another option to consider. Turns out, she ended up liking #2 and #6 best, but she wanted to see #6 with the #2 font. 

I made that revision and sent her the final two logo designs for her to choose from. See which one she choose below:

Be sure to check out The Local Bevy:
"A temporary holiday pop-up featuring a collection of local handmade art, crafts, and goods located in historic Pickwick Place. Open until December 31, 2020."