This was such a fun project! I created some promo photos for Ivy a few years ago and was super excited to work with her again. She was working on creating her new brand as a solo artist and getting ready to release her first song, "City Girl." She needed a logo design, some promo photos to use to promote upcoming shows, an album cover design, and a stylist for her upcoming music video. And, get this, when I asked her what her aesthetic vision was for this, she said a mix of 70's & 90's! Talk about a dream job! Plus, I LOVE her music!
Ivy had already created a pinterest board with some inspiration for the direction she wanted to take. To give us a color palette that we could use to make sure everything tied together, I went through all the photos and created color swatches of the most commonly used colors. As you'll see below, we used a couple of the colors and didn't use others as we found what worked best for this project. Then, I created an online wishlist of possible wardrobe and props which we could both add to and edit as we narrowed down the looks.
While doing this, I got started on her logo design. She had a rough idea of what she wanted (small "i" with a dot and a v--maybe a glittery disco ball). When we started it was just going to be "i.V" but after I sent over the few two rounds of logo designs and she decided which two she liked best... I got a text saying she was going to change her name to i.V KiNG. I love her reasoning for it--for one, is more memorable and distinct. Also, her wife had taken her name when they got married, so she wanted to take her wife's name artistically. Such an awesome idea! And thus, queer royalty was born: i.V KiNG! I did a few different redesigns with this adjustment and we landed on the logo above. I love how it turned out.
We did three different looks for this so she would have plenty of images to choose from for all the things she was promoting in the upcoming year. We knew we wanted a more dressed up look with fun, vibrant make-up and lots of 70's disco vibes, as well as a more casual, natural look with fun, chill 90's vibes.
I made this "disco hat" with hot-glued on mini disco balls and lots of sparkly tinsel... I am super happy with how it turned out and even more with how magically it photographed in the wind. Fun, right?
The other two looks were more dressed up with fun geometric make-up. Also, you should know Ivy was talking about hard boiled eggs this entire shoot (if you know, you know) and there were lots of disco dance breaks between wardrobe, hair and make-up changes.
Then, I started working on the album cover design. She initially wanted a mix of photo and illustration... after working on it, I ended up doing some that were just photo and some that were just illustrated. Below were some of the options I sent her... I love so many of them!
I loved this project! Now, hurry and go pre-save i.V KiNG's single "City Girl" out September 18th, 2020 ---> www.ivkingmusic.com/
I'm Andie Bottrell, a multidisciplinary creative based in Springfield, MO. This blog is designed to give you an inside peak into the process behind my projects and to share my work.